C3.AI Creative Direction
Led creative direction, brand strategy, and event design for C3.ai’s annual event, Transform, delivering a scalable brand identity system, a comprehensive product narrative, and a customer success film— from concept to execution.
In partnership with Product Marketing, developed a robust go-to-market creative strategy that amplified brand identity, product storytelling, and customer testimonials. Designed immersive experiences that established a cohesive, scalable, and impactful event framework, elevating the overall customer experience.
Brand Strategy & Identity System
Developed a brand strategy and identity system to elevate C3.ai’s presence across all event touchpoints—unifying disparate legacy content into a cohesive brand experience.
The system was seamlessly applied across all digital signage, product kiosks, demo displays, and keynote presentations—ensuring consistency and communicating C3.ai as the core of Enterprise AI.
This simple yet powerful identity animation anchored and elevated brand while offering a consistent experience for customers.
Product Storytelling & Visual Framework
Created a dynamic, comprehensive product framework that customized storytelling for each solution, built entirely in After Effects.
Designed from the ground up, this unified visual framework provided clarity and impact across event videos, demos, solution displays, and keynotes—elevating audience engagement while streamlining messaging.
Event Walls & Environmental
Design
Designed and animated large-scale digital displays, including an 80-foot digital wall for C3.AI’s Transform event, with such impact that the videos were later installed at C3.ai’s headquarters. Crafted digital display solutions for customer solution hubs and corporate environments.
Event display & environmental for C3.ai’s office
Designed digital displays for C3.ai customer solution hub
Exhibit Design
Led the creative development of physical and digital exhibits for C3.ai’s global events, including a pavilion at Davos (World Economic Forum) and C3 Transform.
Designed print layouts, edited photography, and developed executive presentation mock-ups to ensure a polished and engaging experience.
Pavillion Design
Delivered comprehensive brand guidance, collaborating with producers and vendors to design the 3D physical space for C3.ai’s pavilion at Davos.
Designed print layouts, LED installations, outdoor banners, curated video content, and developed motion graphics for displays—seamlessly integrating branding into the environment.
