Directed a suite of demo videos for iPad 2 with an in-house team.

Apple Product Marketing Demo Videos

Directed Apple demo videos leading an in-house team for global campaigns and product launches for Apple’s WW Product Marketing team.

Developed creative content delivering on strategy—highlighting products and features for integrated marketing campaigns across all channels, keynote-stage demos, on-device display and in-store educational content—ensuring a seamless experience across all touchpoints.

Directed "Mac Momentum" marketing film for keynote

Directed demo content for iMovie product launch - partnering closely with Product Marketing

Shot on iPhone - Timelapse